ROI² PORTS TO NETEZZA ANALYTIC APPLIANCE TO SUPPORT MARKET INTELLIGENCE EFFORTS IN THE PHARMACEUTICAL MARKET
Appliance Leader to Power ROI²'s Revolutionary Market Intelligence Platform
Framingham, Mass. — February 6, 2008 — Netezza Corporation (NYSE Arca: NZ), the global leader in analytic appliances, today announced that ROI², the most advanced provider of social networking technology in the pharmaceutical markets, will use the Netezza appliance to enable complex analytics and data modeling that will provide a competitive advantage in the process of bringing new drugs to market.
ROI² offers a suite of programs providing in-depth intelligence and analytics online, with interactive access available to pharmaceutical product managers, sales personnel and agencies in which they collaborate. The breadth of intelligent tools provided by ROI² focuses on the launch or branding of drugs entering or re-entering the marketplace. “We are excited about the range of possibilities that open up when using an analytic platform with so much processing power,” said Bonnie Rishell, CEO, ROI². “We use a large amount of unstructured data to build and farm complex social networks among doctors, institutions and various other entities. With Netezza, we can now move down our product roadmap with plenty of flexibility.”
“ROI²’s innovative application for managing the go-to-market success of new drugs offers pharmaceutical companies a new way to gain a competitive advantage,” said Ray Tacoma, senior vice president of worldwide sales, Netezza. “Forward-thinking companies like ROI² understand that the Netezza appliance is a catalyst for change and the combination of its analytic application and Netezza’s powerful analytic engine will help joint customers transform the way they bring new drugs to market.”
About ROI²
ROI², LLC, a subsidiary of ProLink Services LLC - Holdings, Vienna, Virginia.
ROI² offers a next-generation business intelligence platform, Influence
Intelligence™, to 4 of the top 10 pharmaceutical and 3 of the top 10 bio-pharmaceutical
companies in the world. Influence models are constructed and then farmed using
proprietary analytics to provide customized timely information for pre-launch,
launch and post-launch targeting for drug products. The intelligent tools provided
by ROI², all integrated through a common workspace, are at the heart of
the pre-launch, launch and commercialization of drug products. Between its database
and software, ROI² has the only system available that provides deep insight
into this influential network crucial for marketing and sales campaigns.
About Netezza Corporation
Netezza is the global leader in analytic appliances that dramatically simplify
high-performance analytics for business users across the extended enterprise,
delivering significant competitive and operational advantage in today’s
information-intensive marketplaces. The Netezza Performance Server® (NPS®)
family of streaming analytic™ appliances brings appliance simplicity to
a broad range of complex data warehouse and analytic challenges. Customers who
have realized the benefits of Netezza appliances include Ahold, Amazon.com,
CNET Networks, Debenhams, Department of Veterans Affairs, Epsilon, Neiman Marcus,
Orange UK, Premier, Inc., Ross Stores, Ryder System, Inc., The Carphone Warehouse
and Virgin Media. Based in Framingham, Mass., Netezza has offices in Washington,
DC, the United Kingdom and Asia Pacific. For more information about Netezza,
please visit www.netezza.com.
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Netezza, Netezza Performance Server, NPS and streaming analytic are trademarks of Netezza Corporation. Other names may be trademarks of their respective owners.
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